An effective way of building awareness of your businesses and get your brand logo and name seen by hundreds of people each day is to put it in front of them where they can see it.

Research has shown that promotional products increase revenue. You want people to remember your business name so when the time comes – they buy from you. People are more likely to buy from a name they recognise – than one they don’t.

Many businesses forget that clothing is a promotional tool. T shirts are a comfortable, affordable and flexible option that suits a range of shapes, sizes and situations. They can be worn by men, woman and children. They are great for casual or semi-informal occasions and can come in many different colours, designs and messages. Don’t forget uniforms such as shirts, aprons and jackets should also have your logo on them for a more professional, cohesive look to your team. It will also help customers remember where they were when they got that great service!

For a popular promotional item, you can’t go past pens! They come in a multitude of colours and styles. Metal, plastic or even wooden pens are kept, shared, borrowed and given away. They are used every day at home and at work. Pens are used by and suit a wide range of customers so they appeal to almost everyone. But think of whom you are trying to appeal to – a cheap plastic pen doesn’t scream Quality! On the other hand, spend a little extra and your pen will be coveted by those you give them to.

If you do have a limited budget, buy in bulk to get the pens at a much lower cost per pen. Once you know what type of pen you are going to get, don’t forget to put your logo and contact information so people can get in touch. That’s the whole point! Don’t try and fit too much onto the pen though – you want to make sure people can read them easily. And make sure the logo and other information matches the pen (and the audience) in terms of tone and style.